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General Criteria of Consistency with the Brand

The criteria are designed to help in systematizing the numerous interpretations of the brand instead of rules that cannot cover every detail. This way, the brand can develop continuously without losing its individuality.

Yes
  • Innovation
  • Space
  • Scrupulosity
  • Strong character
No
  • Conservatism
  • Wordiness
  • Formalism
  • Ordinariness