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Three BIOCAD identities

Like a person, the brand lives in various situations. Depending on the context, the visual concept of BIOCAD can be different. We highlight three visual identities of the brand

Public

for publicity, showcases, gifts, office interiors.
The task is to impress, to create a vivid and memorable image

Criteria

  • colorful
  • hi-tech
  • eye-catching

Official

for official events, documents and packaging.
Emphasis on professionalism; mature, serious, and succinct

Criteria

  • clarity
  • seriousness
  • minimalism

HR

for attracting potential employees, corporate culture and HR projects.
Needs to attract, provoke emotional feedback; team spirit

Criteria

  • openness
  • relevance
  • emotion