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Usage

Our Logo is the focal point — an instantly recognizable symbol of the brand. It is important to maintain the integrity of BIOCAD logo, and to promote the consistency of the brand. Please use the Logo exactly as specified.
Information listed below is here to help you ensure proper use of the logo. Paper and electronic versions are shown. The uniform use of the logo on all information carriers will provide a consistent perception of the brand

Biocad logo

The main full color format of the logo block is used for printing in all paper and plastic media as well as in digital format (video, projections, VR).

Predominant in the following identities:

  • Public
  • Official

Minimum logo block size
23 mm / 65 px

Additional two color format of the logo block is used in combination with flat graphics as well for printing on textile, wood, metal and anytime the full color format cannot be used.

Predominant in the following identities:

  • HR

Minimum size of the logo block without the descriptor
14 mm / 40 px

Safe space

To ensure that the logo is clearly visible, surround it with clear space that is free of type, graphics, and other elements that might cause visual clutter.

Safe space equals the height of B letter.

Safe space equals the height of B letter.

Do’s

The full color BIOCAD logo is our primary logo colorway, but in cases when the full color logo is not suitable we demand using the two color or monochrome logo.

The best choice is to place the full color logo on a white background. Use for full color printing.
The best choice is to place the full color logo on a white background. Use for full color printing.
When working with a light background use the full color logo. Use for full color printing.
When working with a light background use the full color logo. Use for full color printing.
When working with a complex background place the full color logo on a white bar, that also forms the safe space. Use for full color printing.
When working with a complex background place the full color logo on a white bar, that also forms the safe space. Use for full color printing.
When working with a unicolored background, use the monochrome white logo. Use for full color printing.
When working with a unicolored background, use the monochrome white logo. Use for full color printing.
When working with a gradient background, use the monochrome white logo. Use for full color printing.
When working with a gradient background, use the monochrome white logo. Use for full color printing.
When working with a complex dark background, use the monochrome white logo. Use for full color printing.
When working with a complex dark background, use the monochrome white logo. Use for full color printing.
Two color logo on a white or light background. Use when full color printing is not available.
Two color logo on a white or light background. Use when full color printing is not available.
Black-and-white logo on a white or light background. Use when full color printing is not available.
Black-and-white logo on a white or light background. Use when full color printing is not available.
When working with a unicolored dark background, place the two color logo on a white bar, that also forms the safe space. Use when full color printing is not available.
When working with a unicolored dark background, place the two color logo on a white bar, that also forms the safe space. Use when full color printing is not available.
When working with a complex background, place the monochrome black logo on a white bar, that also forms the safe space. Use when full color printing is not available.
When working with a complex background, place the monochrome black logo on a white bar, that also forms the safe space. Use when full color printing is not available.
Don’t

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted or modified. No attempt should be made to alter the logo in any way. Its orientation, colour and composition should remain as indicated in the guideline — there are no exceptions.

Don’t use the old logo.
Don’t use the old logo.
Don’t cast a shadow or apply other effects to the logo.
Don’t cast a shadow or apply other effects to the logo.
Don’t angle the logo.
Don’t angle the logo.
Don’t distort the dimensions of the logo and expand it.
Don’t distort the dimensions of the logo and expand it.
Don’t fill the internal space of the symbol with any graphics or images.
Don’t fill the internal space of the symbol with any graphics or images.
Don’t create a pattern from the symbol.
Don’t create a pattern from the symbol.
Don’t outline the logo.
Don’t outline the logo.
Don’t use the full color logo on a dark or complex background.
Don’t use the full color logo on a dark or complex background.
Don’t use the full color logo on an intense unicolored background.
Don’t use the full color logo on an intense unicolored background.
Don’t inverse the logo.
Don’t inverse the logo.
Don’t add stroke to the logo.
Don’t add stroke to the logo.
Don’t apply opacity on the logo. Don’t use it as a watermark or make transparent.
Don’t apply opacity on the logo. Don’t use it as a watermark or make transparent.